In the year 2000, Safaricom began the journey with a view to Transform Lives. Safaricom is one of a small group of about 400 companies across Africa whose annual revenues are more than $1 billion. Safaricom invest a unique way of doing business through one Purpose; to ‘Transform Lives’. Safaricom seeks to create opportunities for Kenyans to be a part of their growth story by empowering them with the right tools for economic growth. The “Simu ya Jamii” innovation allowed Kenyans to earn money from operating small, mobile pay phones.