Bluegr

The bluegr Hotels & Resorts Company features some of the best hotels in Greece that combine the 3 pillars of quality tourism: exceptional service, hospitality excellence and breath-taking locations. The bluegr collection of hotels ensures a holiday made of dreams; a memorable holiday of leisure and wellness, business and pleasures, family fun and romance, an experience for all to cherish for a lifetime.

The Challenge

Bluegr Hotels & Resorts is a private family-owned hotel & tourism company that was envisioned and founded by its CEO Gina Mamidakis. The company’s aim was to elevate luxury holidays to a whole new level of indulgence by introducing an experience breakthrough for 4 star and 5 star hotels in Greece supported by the 3 pillars of quality tourism: exceptional service, hospitality excellence and breath-taking locations.

The Solution

Bluegr needed to systematically integrate CSR and Sustainability into Policy & Strategy. CSE supported the company in creating an advanced Sustainability Plan, identifying key objectives and initiatives. CSE also designed a tailor-made Executive Sustainability Workshop with the objective of creating a common understanding of CSR and Sustainability across all Bluegr’s Executives. A benchmarking of Bluegr and Assessment of its Sustainability Strategy was included in the deliverables.

The Benefits

Increased awareness on Sustainability

Create a common “language” for the Executives and Managers to communicate on CSR and Sustainability issues

Formulate a Sustainability Plan for maximizing Stakeholder Value

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