bluegr Hotels & Resorts is a private family-owned hotel & tourism company that was envisioned and founded by its CEO Gina Mamidakis. The company’s aim was to elevate luxury holidays to a whole new level of indulgence by introducing an experience breakthrough for 4 star and 5 star hotels in Greece supported by the 3 pillars of quality tourism: exceptional service, hospitality excellence and breath-taking locations.
Sustainability Plan for maximize Stakeholder Value
Bluegr needed to systematically integrate CSR and Sustainability into Policy & Strategy. CSE supported the company in creating an advanced Sustainability Plan, identifying key objectives and initiatives. CSE also designed a tailor-made Executive Sustainability Workshop with the objective of creating a common understanding of CSR and Sustainability across all bluegr’s Executives. A benchmarking of bluegr and Assessment of its Sustainability Strategy was included in the deliverables.