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8 trends for companies in North America to watch out for!

January 10, 2022
8 trends for companies in North America to watch out for!

ESG, Net Zero & Circular Economy Global Trends for 2022 and Beyond!

8 trends for companies in North America to watch out for!

by CSE Research Team


  1. Net Zero Emissions

Zero emissions will not only relate to reducing carbon in the atmosphere, but also to a wider transformation of the business model. Already, one fifth of the largest 2000 public traded companies have been committed to net zero targets. In 2022, we expect to see companies’ net zero pledges to be put to the test, since advances in regulations will force them to walk the talk. Already Amazon has admitted that ‘’they do not know exactly how they will go there’’. The fact that many companies don’t fully count their Scope 3 emissions, or they use questionable measuring methodologies, led to the growth of the Science-based Targets initiative, with the aim to set concrete emissions reduction goals.

Additionally, the US SEC is soon expected to announce mandatory climate risk disclosure rules.


  1. Fossil fuels de-investments and Renewable Energy

The challenge of cleaning investment portfolios from carbon will become even stronger in 2022. Already, big investment funds, like Dutch pension fund ABP, announced that they will step away from fossil fuels investments due to lack of opportunities. The shift to renewable energy sources is expected to continue, since reducing emissions remains a top priority for all stakeholders.


  1. Incorporating Circular Economy and ambitious ESG goals

In 2022 we expect to see every company to look at ways to become more efficient, by taking a closer look at how they manage waste, to ensure product durability and reparability, explore the market of refurbished products, and to study if and how they can implement a take-back or recycling program. This will include taking a close and deep look into the supply chain to know exactly who their suppliers are and communicate to the consumers who their suppliers are. This will lead to the need for advanced tools that will incorporate artificial intelligence, which will allow monitoring of supplier ESG and sustainability information, leading to informed decisions about each supplier. However, setting out ambitious ESG goals  requires corporate leadership, sophisticated ESG strategies and skillsets for delivering the anticipated results.


4. Increased focus on the S (social) of ESG

Over the last 2 years, the COVID-19 pandemic has brought social issues back at the top of the agenda, while at the same time it has revealed significant systemic issues. Schroders’ 2021 Global Investor Study found that more than 57% of investors globally said that social issues had become more important to them during the pandemic. In the past, the lack of measurable impacts and results in the social pillar, has led the spotlight on the environmental issues. What is obvious today is that considering social risks can made a difference in improving financial resilience. Investors will be expected to be taking a closer look in diversity, inclusion, and in all the current social issues.


  1. Improved ESG Data and creation of ambitious goals

The need for credible and widely accepted standards for disclosing and reporting information will continue to grow in 2022. The role of ESG information will also continue to grow, as their influence on sustainability valuations, overview, and risk assessment will be strengthened. This means that not only the quantity of ESG information will grow, but also the quality, since more and more investment and funding decisions are based on ESG information. Continued ESG training of C-Suite Executives is critical for maintaining tangible results and credible communication of progress on ESG matters.


  1. Measuring Biodiversity Impacts

Despite past efforts, the rate of biodiversity loss is constantly increasing. It is now obvious that the impacts to our way of life and global economies are equally important to those of climate change. Mandatory reporting on impacts on biodiversity is still rare, but some countries, including the UK, are demanding from companies to report the annual corporate biodiversity footprint and investors to take it under consideration.


  1. Generation Z Sustainable Life Style

Consumers will continue to push for more sustainable products as Gen Z is gaining more purchasing power as they join the workforce. There are three main product categories that will become even more sustainable: food, fashion, and lifestyle products. Regarding food products, consumers look for improved solutions when it comes to production (food production accounts for 26% of greenhouse gas emission), sustainable packaging (or less packaging), and a renewed preference to local products. Fashion is already exploring circularity solutions for the materials used in products, and a further boost is expected in 2022. Finally, lifestyle changes are evident in the switch to electric vehicles and digitalization of services.


  1. Greenwashing Scrutiny

In 2022, the term greenwashing will become more popular, as the need for companies to demonstrate real action and be more transparent is growing. Consumer groups and regulators (e.g EU taxonomy legislation) will exercise more pressure for transparency and organizations will be forced to move beyond traditional green marketing and PR towards meaningful actions.


CSE is a leading boutique firm operating globally that specializes in maximizing business impact in Sustainability ESG and Corporate Responsibility. CSE helps professionals advance their careers through our certified live digital (GRI and Certified Sustainability ESG Practitioner Program), online ( and group training services globally and supports companies and organizations grow and excel through Sustainability ESG consulting and coaching.

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