eadss

The Greenhushing Dilemma

green hushing

A Corporate Challenge for Europe’s Sustainability Future In the face of growing global pressure for corporate climate action, companies are encountering a new challenge: greenhushing. While greenwashing—the practice of overstating environmental credentials—is widely known, greenhushing presents the opposite problem. It is the silence surrounding sustainability efforts, driven by fear of backlash, litigation, and scrutiny. As […]

What companies need to know about the new SBTi’s Net Zero Standard

What companies need to know about the new SBTi’s Net Zero Standard

A few days before the COP26, the Science Based Targets Initiative (SBTi) launched the world’s first Net-Zero Corporate Standard. The concept of ‘Net Zero’ has gained increasing popularity, leading to inconsistent approaches. This is the first science-based certification of companies’ net-zero targets in line with the Paris Agreement’s goals, by providing a unified framework to […]