In 2003 for the first time Amita Motion communicated the concept of “positive energy”. The Amita Motion Tour closes with a big concert in Athens. For the Amita Motion Tour 2009, Coca Cola 3E was interested to offsett the emissions from the organisation of the Tour. Also, they were interested to organise the recycling of the waste that would be produced in the four cities during the Tour.
The aim was to offset the GHG emissions that result from the implementation of the tour. CSE made the calculations needed and the verification for the creation of the “Climate Neutral Amita Motion Tour”. The offsetting of the CO2 emissions was made through investing, via myclimate, a non-profit Swiss organization, specialising in environmental projects for compensation of CO2 emissions (based on International Standards). The project that Coca Cola 3E chose to invest is a Wind power plant in Izmir, Turkey. CSE has been performing the calculations for the GHG emissions of the Amita Motion Tour and the management of the recycling during the events for four years (2009-2012).
