C.F. Martin & Company – ESG Strategy

C.F. Martin & Company (Martin Guitars) is an American guitar manufacturer established in 1833 by Christian Frederick Martin. It is highly respected for its acoustic guitars and is a leading manufacturer of flat-top guitars. The company has also made mandolins and tiples, as well as several models of electric guitars and electric basses, although none of these other instruments are still in production.

Martin's Guitar guitar

The Challenge

C.F. Martin & Company wanted to initiate a new ESG Strategy and fully integrate ESG into Policy & Report.

The Solution

CSE supported the company to determine best practices through sector benchmarking and this was used as input for creating and monitoring an advanced Sustainability Plan to be integrated into company operations.

The Benefits

<img data-src="/wp-content/uploads/2022/05/tick-mark-white.svg" alt="Tick icon" srcset="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload"><noscript><img data-src="/wp-content/uploads/2022/05/tick-mark-white.svg" alt="Tick icon" srcset="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload"><noscript><img src="/wp-content/uploads/2022/05/tick-mark-white.svg" alt="Tick icon" srcset="">

Established a Plan for ESG using existing and upcoming trends

<img data-src="/wp-content/uploads/2022/05/tick-mark-white.svg" alt="Tick icon" srcset="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload"><noscript><img data-src="/wp-content/uploads/2022/05/tick-mark-white.svg" alt="Tick icon" srcset="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload"><noscript><img src="/wp-content/uploads/2022/05/tick-mark-white.svg" alt="Tick icon" srcset="">

Suggested initiatives and goals for maximizing stakeholder value and compliance with international sustainability standards

<img data-src="/wp-content/uploads/2022/05/tick-mark-white.svg" alt="Tick icon" srcset="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload"><noscript><img data-src="/wp-content/uploads/2022/05/tick-mark-white.svg" alt="Tick icon" srcset="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload"><noscript><img src="/wp-content/uploads/2022/05/tick-mark-white.svg" alt="Tick icon" srcset="">

Creating a scorecard with KPIs for measuring their future progress on ESG

<img data-src="/wp-content/uploads/2022/05/tick-mark-white.svg" alt="Tick icon" srcset="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload"><noscript><img data-src="/wp-content/uploads/2022/05/tick-mark-white.svg" alt="Tick icon" srcset="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload"><noscript><img src="/wp-content/uploads/2022/05/tick-mark-white.svg" alt="Tick icon" srcset="">

Future actions on Sustainability Planning

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