{"id":2219,"date":"2019-02-11T10:09:05","date_gmt":"2019-02-11T07:09:05","guid":{"rendered":"https:\/\/cse-net.org\/top-5-trends-in-sustainability-for-2019\/"},"modified":"2023-12-12T23:32:22","modified_gmt":"2023-12-12T20:32:22","slug":"top-5-trends-in-sustainability-for-2019","status":"publish","type":"post","link":"https:\/\/cse-net.org\/fr\/les-5-principales-tendances-en-matiere-de-developpement-durable-pour-2019\/","title":{"rendered":"Les 5 principales tendances en mati\u00e8re de d\u00e9veloppement durable pour 2019"},"content":{"rendered":"

Par Nikos Avlonas<\/em>,\u00a0pr\u00e9sident du CST, et Rosalinda Sanquiche, CSE Am\u00e9rique du Nord.
\n<\/em><\/p>\n

 <\/p>\n

Des ann\u00e9es de recherche, d'observation internationale, de travail avec des intrapreneurs d'entreprise et des entrepreneurs sociaux et de direction de programmes dans le monde entier - nous sommes confiants dans l'avenir !<\/p>\n

L'ann\u00e9e 2019 s'inscrira dans la continuit\u00e9 des tendances, en s'acc\u00e9l\u00e9rant. Cette ann\u00e9e verra \u00e9galement l'essor de pratiques de durabilit\u00e9 dans des lieux inattendus, gr\u00e2ce \u00e0 des applications innovantes de technologies de pointe.<\/p>\n

1\/ L'INTELLIGENCE ARTIFICIELLE<\/strong>\u00a0dans ses nombreuses manifestations contribuera aux efforts de durabilit\u00e9 en augmentant l'efficacit\u00e9 - une tendance que nous avons observ\u00e9e au cours des deux derni\u00e8res ann\u00e9es. Aujourd'hui, des entrepreneurs mettent leur technologie sur le march\u00e9, comme l'indique la revue du CST \u00a0Tendances en mati\u00e8re de rapports sur le d\u00e9veloppement durable (ESG) : Am\u00e9rique du Nord 2018<\/em><\/a>. Qu'est-ce que\u00a0marque<\/strong>\u00a0nouveau<\/strong>\u00a0(jeu de mots) est l'application de l'IA au marketing social. Les algorithmes d'IA peuvent cr\u00e9er des interfaces bas\u00e9es sur les \u00e9motions et les caract\u00e8res afin d'obtenir l'adh\u00e9sion des consommateurs et la fid\u00e9lit\u00e9 \u00e0 la marque. La cr\u00e9ation d'un personnage num\u00e9rique persuasif s'appuiera sur des caract\u00e9ristiques humaines positives telles que l'\u00e9thique, l'empathie, la transparence et la conscience sociale. Ce marketing pilot\u00e9 par l'IA sera de plus en plus d\u00e9ploy\u00e9 dans les m\u00e9dias sociaux.<\/p>\n

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2\/ LES PROFESSIONNELS DU D\u00c9VELOPPEMENT DURABLE<\/strong>\u00a0quittent la maison. Les praticiens du d\u00e9veloppement durable ne seront plus rel\u00e9gu\u00e9s au d\u00e9partement du d\u00e9veloppement durable, sous la direction d'un directeur du d\u00e9veloppement durable, des outsiders qui puisent dans le reste de l'entreprise une fois par an pour obtenir des mesures en vue de la r\u00e9daction du rapport sur le d\u00e9veloppement durable, de plus en plus demand\u00e9. Les praticiens du d\u00e9veloppement durable se trouveront dans tous les d\u00e9partements d'une organisation et seront sollicit\u00e9s par eux pour renforcer la culture organisationnelle autour du d\u00e9veloppement durable. L'\u00e9quipe juridique, le d\u00e9partement financier, l'ERM (gestion des risques), les achats, la communication, la R&D, les relations avec les investisseurs - tous les d\u00e9partements de l'organisation voudront avoir un expert en d\u00e9veloppement durable dans leurs rangs, pour travailler c\u00f4te \u00e0 c\u00f4te, r\u00e9pondre aux questions, diriger des programmes et informer la politique dans toute la structure de l'entreprise.<\/p>\n

\u00a0<\/strong><\/p>\n

3\/ LE TRANSPORT<\/strong>\u00a0s'oriente vers une plus grande efficacit\u00e9 en utilisant des m\u00e9thodes \u00e9tablies de meilleure programmation, de livraison \u00e0 la demande et d'acheminement assist\u00e9 par ordinateur. Il s'agit l\u00e0 de tendances bien \u00e9tablies. Ce qui est\u00a0nouveau<\/strong>\u00a0est la prise de conscience croissante que le changement climatique va modifier la dynamique des transports. L'industrie exp\u00e9rimente des options \u00e0 faible consommation de carburant, voire sans carburant. Elon Musk dispose d'un kilom\u00e8tre d'Hyperloop op\u00e9rationnel. Adh\u00e9rant au principe de transparence de la durabilit\u00e9, son concept Hyperloop est explicitement ouvert, encourageant la cr\u00e9ativit\u00e9 et l'entr\u00e9e d'autres acteurs. Jeff Bezos mise sur les drones \u00e0 batterie pour les livraisons urbaines, limitant ainsi les \u00e9missions de carbone et les embouteillages. Des entrepreneurs sociaux utilisent d\u00e9j\u00e0 la congestion \u00e0 leur avantage pour promouvoir l'utilisation de scooters \u00e9lectriques dans les zones urbaines denses.<\/p>\n

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4\/ AGRICULTURE<\/strong>\u00a0fait l'objet d'un examen de plus en plus approfondi en mati\u00e8re de sant\u00e9 et de s\u00e9curit\u00e9. La blockchain permettra de suivre les produits de la ferme \u00e0 la table. L'approvisionnement local se d\u00e9veloppe, tout comme la demande de produits frais biologiques, biodynamiques et\/ou sans OGM. Pour r\u00e9pondre aux besoins de ce march\u00e9 en pleine expansion, on craint que ces pratiques agricoles, reprises par l'agro-industrie, ne contribuent davantage au changement climatique. S'il faut d\u00e9fricher davantage d'hectares de terres, voire les br\u00fbler, pour obtenir des rendements non OGM \u00e9quivalents \u00e0 un hectare d'agriculture \"normale\", la recherche montre que la charge de carbone est plus importante pour les pratiques agricoles plus naturelles. L'une des options consiste \u00e0 utiliser les terres agricoles existantes, qui sont trop souvent englouties dans les banlieues. Une autre option est l'utilisation d'halophytes qui poussent sur des terres d\u00e9sertiques ou d\u00e9nud\u00e9es, prosp\u00e8rent dans l'eau sal\u00e9e et ont de longs syst\u00e8mes racinaires qui s\u00e9questrent le carbone. L'augmentation des rendements sans le fardeau du carbone li\u00e9 au d\u00e9frichement des terres aura une incidence sur le changement climatique gr\u00e2ce au pi\u00e9geage du carbone et \u00e0 la r\u00e9duction de la d\u00e9pendance \u00e0 l'\u00e9gard des combustibles fossiles.<\/p>\n

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5\/ TAXE SUR LE CARBONE<\/strong>\u00a0Les d\u00e9bats s'intensifieront lorsque le Canada mettra en \u0153uvre sa taxe sur le carbone (sans incidence sur les recettes, comme c'est le cas pour la plupart des options d\u00e9battues aux \u00c9tats-Unis). La taxe carbone du Canada pourrait \u00eatre suffisamment \u00e9lev\u00e9e pour atteindre les objectifs climatiques, mais elle ne couvrira pas le co\u00fbt social du carbone. La d\u00e9cision du Canada s'explique en partie par le fait qu'il est d\u00e9j\u00e0 confront\u00e9 \u00e0 l'\u00e9rosion c\u00f4ti\u00e8re, au d\u00e9gel du perg\u00e9lisol, \u00e0 l'augmentation des vagues de chaleur, des s\u00e9cheresses et des inondations, ainsi qu'aux risques connexes pour les infrastructures essentielles et la s\u00e9curit\u00e9 alimentaire, comme l'indique son projet de loi. Entre 2019 et 2022, les prix du gaz augmenteront moins que 10%, mais le co\u00fbt du charbon doublera, ce qui augmentera la demande d'\u00e9lectricit\u00e9 moins ch\u00e8re et sans carbone. Les \u00c9tats-Unis se sont engag\u00e9s \u00e0 Paris \u00e0 r\u00e9duire leurs \u00e9missions de 26 \u00e0 28 % par rapport aux niveaux de 2005 d'ici \u00e0 2025. Toute avanc\u00e9e des \u00c9tats-Unis ne se fera pas par le biais d'une taxe sur le carbone de sit\u00f4t mais, au moins, les options au niveau des \u00c9tats et au niveau f\u00e9d\u00e9ral font l'objet de discussions et de propositions l\u00e9gislatives.<\/p>\n

CSE\u00a0<\/em><\/a>est un cabinet de premier plan op\u00e9rant \u00e0 l'\u00e9chelle mondiale qui se sp\u00e9cialise dans l'optimisation de l'impact commercial en mati\u00e8re de durabilit\u00e9 et de responsabilit\u00e9 d'entreprise. Le CST aide les professionnels \u00e0 faire progresser leur carri\u00e8re gr\u00e2ce \u00e0 ses formations certifi\u00e9es sur site, en ligne (<\/em>www.Sustainability-Academy.org<\/em>) et le groupe\u00a0<\/em>services de formation<\/em><\/a>\u00a0\u00e0 l'\u00e9chelle mondiale et aide les entreprises et les organisations \u00e0 cro\u00eetre et \u00e0 exceller gr\u00e2ce \u00e0 des services de conseil et d'accompagnement en mati\u00e8re de d\u00e9veloppement durable.<\/em><\/p>\n

Prochainement en personne\u00a0Programmes des praticiens certifi\u00e9s en mati\u00e8re de durabilit\u00e9 (RSE) (\u00e9dition avanc\u00e9e 2019)<\/strong>\u00a0inclure\u00a0Londres<\/strong><\/a>, les 1er et 2 mars ;\u00a0<\/em>Atlanta<\/em><\/strong><\/a>, les 21 et 22 f\u00e9vrier ;\u00a0<\/em>Toronto<\/em><\/strong><\/a>, du 11 au 12 avril ;\u00a0<\/strong><\/em>New York (en anglais)<\/em><\/strong><\/a>, les 6 et 7 juin, et\u00a0<\/em>autres dates dans le monde<\/em><\/a>.\u00a0<\/em><\/p>","protected":false},"excerpt":{"rendered":"

By Nikos Avlonas,\u00a0CSE President, and Rosalinda Sanquiche, CSE North America.   Years of research, international observation, working with corporate intrapreneurs and social entrepreneurs and leading programs around the world \u2013 we feel confident looking toward the future! 2019 will be a continuation of trends, growing in momentum.\u00a0 This year will also see the rise of […]<\/p>\n","protected":false},"author":6,"featured_media":2220,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-2219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nTop 5 Trends in Sustainability for 2019 - Center for Sustainbability & Excellence<\/title>\n<meta name=\"description\" content=\"Top 5 Trends in Sustainability for 2019 | Learn More\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cse-net.org\/fr\/les-5-principales-tendances-en-matiere-de-developpement-durable-pour-2019\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 5 Trends in Sustainability for 2019 - 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