{"id":2093,"date":"2010-12-01T11:03:24","date_gmt":"2010-12-01T08:03:24","guid":{"rendered":"https:\/\/cse-net.org\/commentary-on-the-ftcs-green-marketing-guidelines-exceeding-and-defining-industry-standards\/"},"modified":"2010-12-01T11:03:24","modified_gmt":"2010-12-01T08:03:24","slug":"commentary-on-the-ftcs-green-marketing-guidelines-exceeding-and-defining-industry-standards","status":"publish","type":"post","link":"https:\/\/cse-net.org\/fr\/commentaire-sur-les-lignes-directrices-du-ftcs-sur-le-marketing-vert-depassant-et-definissant-les-normes-de-lindustrie\/","title":{"rendered":"Commentaire sur les lignes directrices de la FTC en mati\u00e8re de marketing vert : D\u00e9passer et d\u00e9finir les normes du secteur"},"content":{"rendered":"<p><strong>John Friedman, cofondateur du R\u00e9seau des entreprises durables de Washington (SBNOW)<br \/>\nNikos Avlonas, pr\u00e9sident du Centre pour la durabilit\u00e9 et l'excellence (CSE) - Am\u00e9rique du Nord<\/strong><\/p>\n<p>Le marketing vert est la commercialisation de produits pr\u00e9sum\u00e9s s\u00fbrs ou respectueux de l'environnement. Le marketing vert doit donc prendre en consid\u00e9ration un large \u00e9ventail d'activit\u00e9s, notamment la modification des produits, des processus de production et des emballages, ainsi que la modification de la publicit\u00e9, selon l'American Marketing Association.<br \/>\nLes consommateurs du monde entier admettent de plus en plus que leur comportement a chang\u00e9 au cours des derni\u00e8res ann\u00e9es et que leurs d\u00e9cisions d'achat sont principalement b\u00e9n\u00e9fiques pour l'environnement. Par cons\u00e9quent, les d\u00e9cisions d'achat de produits des parties prenantes dans le monde entier sont influenc\u00e9es par les messages de marketing vert. Toutefois, les organisations ne doivent pas se satisfaire de cette tendance dans les habitudes d'achat.<\/p>\n<p>Statistiquement, un consommateur passe en moyenne 45 secondes \u00e0 lire l'\u00e9tiquette d'un produit avant de prendre une d\u00e9cision d'achat ou de non-achat ! Ils ne sont pas des acheteurs passifs, mais plut\u00f4t des chercheurs d'informations, d\u00e9sireux d'aligner les d\u00e9clarations organisationnelles sur les produits avec leurs attentes, leurs connaissances et leurs perceptions du rapport qualit\u00e9-prix. Leurs d\u00e9cisions d'achat vont au-del\u00e0 de leurs rencontres avec des produits verts et incluent l'acc\u00e8s \u00e0 des informations concernant les revendications environnementales du produit aupr\u00e8s de sources dignes de confiance autres que le producteur, et ce en temps opportun. La rupture des canaux m\u00e9diatiques traditionnels avec les commentaires et communiqu\u00e9s de presse exhaustifs, rapides, en temps r\u00e9el et divergents joue \u00e9galement un r\u00f4le cl\u00e9 dans la formation de l'opinion sur la cr\u00e9dibilit\u00e9 de ces all\u00e9gations.<br \/>\n<a class=\"ext\" href=\"http:\/\/cse.flexweb.eu\/library\/downloads\/Docs\/Documents\/article.pdf\" target=\"_blank\" rel=\"noopener\">T\u00e9l\u00e9charger l'article complet<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>John Friedman, co-Founder-\u00a0 Sustainable Business Network of Washington (SBNOW) Nikos Avlonas, President-\u00a0 Centre for Sustainability and Excellence (CSE) \u2013 North America Green Marketing is the marketing of products that are presumed to be environmentally safe or friendly. Thus green marketing must take into consideration a broad range of activities, including product modification, changes to the [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":2094,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-2093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Commentary on the FTC\u2019s Green Marketing Guidelines: Exceeding and Defining Industry Standards - Center for Sustainbability &amp; Excellence<\/title>\n<meta name=\"description\" content=\"Commentary on the FTC\u2019s Green Marketing Guidelines: Exceeding and Defining Industry Standards | Learn More\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cse-net.org\/fr\/commentaire-sur-les-lignes-directrices-du-ftcs-sur-le-marketing-vert-depassant-et-definissant-les-normes-de-lindustrie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commentary on the FTC\u2019s Green Marketing Guidelines: Exceeding and Defining Industry Standards - Center for Sustainbability &amp; 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