{"id":12074,"date":"2025-03-31T16:50:27","date_gmt":"2025-03-31T13:50:27","guid":{"rendered":"https:\/\/cse-net.org\/?p=12074"},"modified":"2025-06-26T15:24:52","modified_gmt":"2025-06-26T12:24:52","slug":"the-greenhushing-dilemma","status":"publish","type":"post","link":"https:\/\/cse-net.org\/fr\/the-greenhushing-dilemma\/","title":{"rendered":"Le dilemme de Greenhushing"},"content":{"rendered":"<h3 data-start=\"648\" data-end=\"1000\"><strong>Un d\u00e9fi d'entreprise pour l'avenir de l'Europe en mati\u00e8re de d\u00e9veloppement durable<\/strong><\/h3>\n<p data-pm-slice=\"1 1 []\">Face \u00e0 la pression mondiale croissante en faveur de l'action climatique des entreprises, ces derni\u00e8res sont confront\u00e9es \u00e0 un nouveau d\u00e9fi : le \"greenhushing\". Si l'\u00e9coblanchiment - la pratique consistant \u00e0 exag\u00e9rer les r\u00e9f\u00e9rences environnementales - est largement connue, l'\u00e9coblanchiment pr\u00e9sente le probl\u00e8me inverse. Il s'agit du silence qui entoure les efforts de d\u00e9veloppement durable, motiv\u00e9 par la crainte de r\u00e9actions n\u00e9gatives, de litiges et d'un examen minutieux. \u00c0 l'heure o\u00f9 l'Europe renforce sa r\u00e9glementation et accro\u00eet ses attentes en mati\u00e8re de transparence, les entreprises doivent s'attaquer de front \u00e0 ce probl\u00e8me.<\/p>\n<h3>Qu'est-ce que le Greenhushing ?<\/h3>\n<p>L'\u00e9coblanchiment est la pratique qui consiste \u00e0 ne pas divulguer ou \u00e0 minimiser les initiatives environnementales par crainte d'un contr\u00f4le r\u00e9glementaire, d'une r\u00e9action n\u00e9gative du public ou de cons\u00e9quences juridiques. De nombreuses entreprises deviennent plus prudentes dans la communication de leurs strat\u00e9gies de d\u00e9veloppement durable. Plut\u00f4t que de risquer d'\u00eatre accus\u00e9es d'\u00e9coblanchiment, elles optent pour le silence, craignant que leur r\u00e9putation ne soit entach\u00e9e si elles ne parviennent pas \u00e0 atteindre leurs objectifs. Cette tendance croissante a de s\u00e9rieuses implications pour la responsabilit\u00e9 des entreprises et la lutte plus large contre le changement climatique, en particulier dans le paysage r\u00e9glementaire de plus en plus strict de l'Europe.<\/p>\n<h3>Pourquoi Greenhushing \u00e9merge-t-il ?<\/h3>\n<p>L'essor du \"greenhushing\" est li\u00e9 \u00e0 la pression croissante exerc\u00e9e sur les entreprises pour qu'elles fassent des d\u00e9clarations audacieuses en mati\u00e8re de d\u00e9veloppement durable. Cependant, toute d\u00e9claration, m\u00eame bien intentionn\u00e9e, fait l'objet d'un examen minutieux. Plusieurs facteurs contribuent \u00e0 cette tendance :<\/p>\n<ul data-spread=\"false\">\n<li><strong>Nouveaux r\u00e8glements :<\/strong> Le Green Deal europ\u00e9en et la directive sur les d\u00e9clarations vertes exigent des entreprises qu'elles fournissent des donn\u00e9es concr\u00e8tes \u00e0 l'appui de leurs d\u00e9clarations environnementales. Si elles ne le font pas, elles s'exposent \u00e0 de lourdes sanctions.<\/li>\n<li><strong>Risques de contentieux :<\/strong> Les proc\u00e8s li\u00e9s \u00e0 des affirmations environnementales trompeuses se multiplient, en particulier dans les secteurs de la finance et de l'\u00e9nergie. Les entreprises qui revendiquent la neutralit\u00e9 carbone sans preuve solide risquent d'\u00eatre accus\u00e9es de publicit\u00e9 mensong\u00e8re.<\/li>\n<li><strong>R\u00e9action du public :<\/strong> Les consommateurs et les militants sont devenus plus critiques \u00e0 l'\u00e9gard des d\u00e9clarations des entreprises en mati\u00e8re de d\u00e9veloppement durable. Pour \u00e9viter la controverse, certaines entreprises choisissent de ne rien dire ou presque sur leurs efforts en mati\u00e8re d'environnement.<\/li>\n<\/ul>\n<h3>Les cons\u00e9quences de Greenhushing<\/h3>\n<p>Si l'\u00e9cobuage peut sembler une strat\u00e9gie s\u00fbre, elle comporte des risques importants :<\/p>\n<ul data-spread=\"false\">\n<li><strong>Saper la confiance :<\/strong> La transparence est essentielle pour maintenir la confiance des parties prenantes. En ne communiquant pas sur les progr\u00e8s r\u00e9alis\u00e9s, les entreprises risquent de s'ali\u00e9ner les clients, les investisseurs et les r\u00e9gulateurs.<\/li>\n<li><strong>Occasions manqu\u00e9es :<\/strong> La publication d'initiatives authentiques en mati\u00e8re de d\u00e9veloppement durable peut am\u00e9liorer la marque d'une entreprise et attirer des clients sur un march\u00e9 de plus en plus soucieux de l'environnement. Le silence peut entra\u00eener la perte d'avantages commerciaux.<\/li>\n<li><strong>Des messages incoh\u00e9rents :<\/strong> Compte tenu de la diversit\u00e9 du paysage r\u00e9glementaire europ\u00e9en, une communication peu claire ou incoh\u00e9rente sur le d\u00e9veloppement durable peut \u00eatre source de confusion et affaiblir la cr\u00e9dibilit\u00e9.<\/li>\n<li><strong>Progr\u00e8s retard\u00e9s :<\/strong> Le fait de ne pas s'engager publiquement \u00e0 atteindre des objectifs climatiques peut ralentir la transition verte. Un manque de transparence peut r\u00e9duire la pression externe exerc\u00e9e sur les entreprises pour qu'elles fassent progresser leurs efforts en mati\u00e8re de d\u00e9veloppement durable.<\/li>\n<\/ul>\n<h3>Que doivent faire les entreprises ?<\/h3>\n<p>Au lieu de recourir \u00e0 l'\u00e9coblanchiment, les entreprises devraient adopter une approche proactive et transparente :<\/p>\n<ul data-spread=\"false\">\n<li><strong>Fixer des objectifs clairs et r\u00e9alisables :<\/strong> Les entreprises doivent veiller \u00e0 ce que les d\u00e9clarations environnementales soient fond\u00e9es sur des objectifs r\u00e9alistes et mesurables. Des actions sp\u00e9cifiques, telles que la r\u00e9duction des \u00e9missions ou l'am\u00e9lioration de l'efficacit\u00e9 \u00e9nerg\u00e9tique, devraient remplacer les d\u00e9clarations vagues telles que la \"neutralit\u00e9 carbone\".<\/li>\n<li><strong>Donner la priorit\u00e9 \u00e0 la transparence :<\/strong> Une communication ouverte sur les progr\u00e8s et les d\u00e9fis favorise la confiance. La reconnaissance des succ\u00e8s et des \u00e9checs diff\u00e9rencie les v\u00e9ritables efforts de d\u00e9veloppement durable des promesses creuses.<\/li>\n<li><strong>S'engager aupr\u00e8s d'experts et de parties prenantes :<\/strong> La collaboration avec des experts garantit l'exactitude des donn\u00e9es environnementales et le respect des r\u00e9glementations. Un engagement r\u00e9gulier avec les parties prenantes renforce la cr\u00e9dibilit\u00e9 et aligne les efforts sur les meilleures pratiques de l'industrie.<\/li>\n<li><strong>Garder une longueur d'avance sur les r\u00e9glementations :<\/strong> Plut\u00f4t que d'attendre que les lois les obligent \u00e0 agir, les entreprises devraient adopter volontairement des normes reconnues telles que l'initiative SBTi (Science-Based Targets Initiative). Le fait d'\u00eatre \u00e0 la pointe du d\u00e9veloppement durable renforce la r\u00e9putation d'une entreprise et att\u00e9nue les risques de non-conformit\u00e9.<\/li>\n<li><strong>Mettre en place une gouvernance interne solide :<\/strong> Les \u00e9quipes charg\u00e9es du d\u00e9veloppement durable devraient travailler en \u00e9troite collaboration avec les services juridiques, de marketing et de communication afin de garantir des affirmations coh\u00e9rentes et justifi\u00e9es. L'action en faveur du climat doit \u00eatre au c\u0153ur de la strat\u00e9gie de l'entreprise.<\/li>\n<li><strong>Communiquer efficacement :<\/strong> Les entreprises doivent \u00e9viter les affirmations ambigu\u00ebs et se concentrer sur des engagements clairs et \u00e0 long terme en mati\u00e8re de d\u00e9veloppement durable. Un r\u00e9cit bien structur\u00e9 renforce la cr\u00e9dibilit\u00e9 et positionne les entreprises comme des leaders responsables.<\/li>\n<\/ul>\n<h3>Trouver le bon \u00e9quilibre<\/h3>\n<p>L'\u00e9quilibre entre l'\u00e9coblanchiment et l'\u00e9coblanchiment est un d\u00e9fi complexe. En Europe, o\u00f9 les r\u00e9glementations en mati\u00e8re de d\u00e9veloppement durable \u00e9voluent rapidement, les entreprises doivent agir avec prudence. Si l'\u00e9coblanchiment peut sembler \u00eatre une approche \u00e0 faible risque, elle entra\u00eene une r\u00e9duction de la transparence, des opportunit\u00e9s perdues et une diminution de la responsabilit\u00e9.<\/p>\n<p>Pour relever ce d\u00e9fi avec succ\u00e8s, les entreprises doivent adopter une communication honn\u00eate et fond\u00e9e sur des donn\u00e9es. Plut\u00f4t que d'\u00e9viter l'examen minutieux, elles doivent l'utiliser comme une occasion de montrer leur engagement sinc\u00e8re en faveur du d\u00e9veloppement durable. L'authenticit\u00e9, la transparence et l'action sont les cl\u00e9s pour \u00e9viter \u00e0 la fois le greenhushing et le greenwashing tout en r\u00e9alisant des progr\u00e8s significatifs dans la lutte contre le changement climatique.<\/p>\n<h3>Passez \u00e0 l'\u00e9tape suivante<\/h3>\n<p>Ne manquez pas l'occasion de rejoindre notre <a href=\"https:\/\/cse-net.org\/fr\/trainings\/europe-sustainability-esg-course-cohort1\/\">\u00e0 venir <strong>Europe - Programme de praticiens certifi\u00e9s en d\u00e9veloppement durable (ESG), \u00e9dition avanc\u00e9e 2025, les 22-23 &amp; 26 mai 2025<\/strong><\/a> pour approfondir vos connaissances <a href=\"https:\/\/cse-net.org\/fr\/mastering-us-sustainability-regulations-2025\/\">r\u00e9glementation en mati\u00e8re de durabilit\u00e9<\/a>Apprenez \u00e0 g\u00e9rer les risques d'\u00e9coblanchiment et d'\u00e9coblanchiment, et positionnez-vous en tant que leader dans le domaine en pleine \u00e9volution de la durabilit\u00e9 des entreprises.<\/p>","protected":false},"excerpt":{"rendered":"<p>A Corporate Challenge for Europe&#8217;s Sustainability Future In the face of growing global pressure for corporate climate action, companies are encountering a new challenge: greenhushing. While greenwashing\u2014the practice of overstating environmental credentials\u2014is widely known, greenhushing presents the opposite problem. It is the silence surrounding sustainability efforts, driven by fear of backlash, litigation, and scrutiny. As [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12075,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1414,1594,1778,1843,1844,28,33,34,35,1283,1286],"tags":[1981,1982,48,161,246,669,1125,1980],"class_list":["post-12074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esg-reporting","category-esg-investment","category-europe","category-green-skils","category-green-skills","category-news","category-corporate-sustainability","category-sustainability","category-sustainability-training","category-sustainability-reporting-services","category-strategies-with-an-impact","tag-sustainability-esg-legislation","tag-green-claims-directive","tag-esg","tag-corporate-responsibility","tag-greenwashing","tag-sustainability-education","tag-sbti","tag-green-hushing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sustainability Training in the USA: Adapting to DEI Policy Shifts<\/title>\n<meta name=\"description\" content=\"Discover the rise of greenhushing\u2014the corporate silence on sustainability driven by fear of scrutiny\u2014and learn why transparency is crucial for trust, compliance, and progress. Avoid the risks of both greenwashing and greenhushing with clear, data-backed climate action.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cse-net.org\/fr\/the-greenhushing-dilemma\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sustainability Training in the USA: Adapting to DEI Policy Shifts\" \/>\n<meta property=\"og:description\" content=\"Discover the rise of greenhushing\u2014the corporate silence on sustainability driven by fear of scrutiny\u2014and learn why transparency is crucial for trust, compliance, and progress. Avoid the risks of both greenwashing and greenhushing with clear, data-backed climate action.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cse-net.org\/fr\/the-greenhushing-dilemma\/\" \/>\n<meta property=\"og:site_name\" content=\"Center for Sustainbability &amp; Excellence\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Centre.for.Sustainability.and.Excellence\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-31T13:50:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-26T12:24:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cse-net.org\/wp-content\/uploads\/2025\/03\/blogs-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"840\" \/>\n\t<meta property=\"og:image:height\" content=\"560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"cseadm\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CSE_network\" \/>\n<meta name=\"twitter:site\" content=\"@CSE_network\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"cseadm\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/cse-net.org\\\/the-greenhushing-dilemma\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cse-net.org\\\/the-greenhushing-dilemma\\\/\"},\"author\":{\"name\":\"cseadm\",\"@id\":\"https:\\\/\\\/cse-net.org\\\/#\\\/schema\\\/person\\\/3615f0465d5060787c50f34130070382\"},\"headline\":\"The Greenhushing Dilemma\",\"datePublished\":\"2025-03-31T13:50:27+00:00\",\"dateModified\":\"2025-06-26T12:24:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/cse-net.org\\\/the-greenhushing-dilemma\\\/\"},\"wordCount\":720,\"publisher\":{\"@id\":\"https:\\\/\\\/cse-net.org\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/cse-net.org\\\/the-greenhushing-dilemma\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cse-net.org\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/blogs-3.png\",\"keywords\":[\"Sustainability ESG legislation\",\"green claims directive\",\"ESG\",\"Corporate Responsibility\",\"greenwashing\",\"sustainability education\",\"SBTi\",\"green hushing\"],\"articleSection\":[\"ESG Reporting\",\"ESG Investment\",\"europe\",\"green skils\",\"green skills\",\"News\",\"Corporate sustainability\",\"Sustainability\",\"Sustainability Training\",\"Sustainability Reporting Services\",\"Strategies with an Impact\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cse-net.org\\\/the-greenhushing-dilemma\\\/\",\"url\":\"https:\\\/\\\/cse-net.org\\\/the-greenhushing-dilemma\\\/\",\"name\":\"Sustainability Training in the USA: Adapting to DEI Policy Shifts\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cse-net.org\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/cse-net.org\\\/the-greenhushing-dilemma\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/cse-net.org\\\/the-greenhushing-dilemma\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cse-net.org\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/blogs-3.png\",\"datePublished\":\"2025-03-31T13:50:27+00:00\",\"dateModified\":\"2025-06-26T12:24:52+00:00\",\"description\":\"Discover the rise of greenhushing\u2014the corporate silence on sustainability driven by fear of scrutiny\u2014and learn why transparency is crucial for trust, compliance, and progress. Avoid the risks of both greenwashing and greenhushing with clear, data-backed climate action.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/cse-net.org\\\/the-greenhushing-dilemma\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/cse-net.org\\\/the-greenhushing-dilemma\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/cse-net.org\\\/the-greenhushing-dilemma\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cse-net.org\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/blogs-3.png\",\"contentUrl\":\"https:\\\/\\\/cse-net.org\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/blogs-3.png\",\"width\":840,\"height\":560,\"caption\":\"green hushing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/cse-net.org\\\/the-greenhushing-dilemma\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/cse-net.org\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Greenhushing Dilemma\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/cse-net.org\\\/#website\",\"url\":\"https:\\\/\\\/cse-net.org\\\/\",\"name\":\"Center for Sustainbability & Excellence\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/cse-net.org\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/cse-net.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/cse-net.org\\\/#organization\",\"name\":\"CSE\",\"url\":\"https:\\\/\\\/cse-net.org\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/cse-net.org\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/cse-net.org\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/cse-logo-n.png\",\"contentUrl\":\"https:\\\/\\\/cse-net.org\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/cse-logo-n.png\",\"width\":1200,\"height\":675,\"caption\":\"CSE\"},\"image\":{\"@id\":\"https:\\\/\\\/cse-net.org\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Centre.for.Sustainability.and.Excellence\\\/\",\"https:\\\/\\\/x.com\\\/CSE_network\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/nikos-avlonas-81ab3410\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/CSEorg\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/cse-net.org\\\/#\\\/schema\\\/person\\\/3615f0465d5060787c50f34130070382\",\"name\":\"cseadm\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/772d54c2c50c66bb1066610c78ec69a846e22fb6547dc313273bc0b2a4bd4429?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/772d54c2c50c66bb1066610c78ec69a846e22fb6547dc313273bc0b2a4bd4429?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/772d54c2c50c66bb1066610c78ec69a846e22fb6547dc313273bc0b2a4bd4429?s=96&d=mm&r=g\",\"caption\":\"cseadm\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Formation au d\u00e9veloppement durable aux \u00c9tats-Unis : adaptation aux changements de politique de l'IED","description":"D\u00e9couvrez la mont\u00e9e de l'\u00e9coblanchiment - le silence des entreprises sur le d\u00e9veloppement durable par crainte d'un examen minutieux - et apprenez pourquoi la transparence est cruciale pour la confiance, le respect des r\u00e8gles et le progr\u00e8s. \u00c9vitez les risques de l'\u00e9coblanchiment et de l'\u00e9coblanchiment gr\u00e2ce \u00e0 une action climatique claire et \u00e9tay\u00e9e par des donn\u00e9es.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cse-net.org\/fr\/the-greenhushing-dilemma\/","og_locale":"fr_FR","og_type":"article","og_title":"Sustainability Training in the USA: Adapting to DEI Policy Shifts","og_description":"Discover the rise of greenhushing\u2014the corporate silence on sustainability driven by fear of scrutiny\u2014and learn why transparency is crucial for trust, compliance, and progress. Avoid the risks of both greenwashing and greenhushing with clear, data-backed climate action.","og_url":"https:\/\/cse-net.org\/fr\/the-greenhushing-dilemma\/","og_site_name":"Center for Sustainbability &amp; Excellence","article_publisher":"https:\/\/www.facebook.com\/Centre.for.Sustainability.and.Excellence\/","article_published_time":"2025-03-31T13:50:27+00:00","article_modified_time":"2025-06-26T12:24:52+00:00","og_image":[{"width":840,"height":560,"url":"https:\/\/cse-net.org\/wp-content\/uploads\/2025\/03\/blogs-3.png","type":"image\/png"}],"author":"cseadm","twitter_card":"summary_large_image","twitter_creator":"@CSE_network","twitter_site":"@CSE_network","twitter_misc":{"\u00c9crit par":"cseadm","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cse-net.org\/the-greenhushing-dilemma\/#article","isPartOf":{"@id":"https:\/\/cse-net.org\/the-greenhushing-dilemma\/"},"author":{"name":"cseadm","@id":"https:\/\/cse-net.org\/#\/schema\/person\/3615f0465d5060787c50f34130070382"},"headline":"The Greenhushing Dilemma","datePublished":"2025-03-31T13:50:27+00:00","dateModified":"2025-06-26T12:24:52+00:00","mainEntityOfPage":{"@id":"https:\/\/cse-net.org\/the-greenhushing-dilemma\/"},"wordCount":720,"publisher":{"@id":"https:\/\/cse-net.org\/#organization"},"image":{"@id":"https:\/\/cse-net.org\/the-greenhushing-dilemma\/#primaryimage"},"thumbnailUrl":"https:\/\/cse-net.org\/wp-content\/uploads\/2025\/03\/blogs-3.png","keywords":["Sustainability ESG legislation","green claims directive","ESG","Corporate Responsibility","greenwashing","sustainability education","SBTi","green hushing"],"articleSection":["ESG Reporting","ESG Investment","europe","green skils","green skills","News","Corporate sustainability","Sustainability","Sustainability Training","Sustainability Reporting Services","Strategies with an Impact"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/cse-net.org\/the-greenhushing-dilemma\/","url":"https:\/\/cse-net.org\/the-greenhushing-dilemma\/","name":"Formation au d\u00e9veloppement durable aux \u00c9tats-Unis : adaptation aux changements de politique de l'IED","isPartOf":{"@id":"https:\/\/cse-net.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cse-net.org\/the-greenhushing-dilemma\/#primaryimage"},"image":{"@id":"https:\/\/cse-net.org\/the-greenhushing-dilemma\/#primaryimage"},"thumbnailUrl":"https:\/\/cse-net.org\/wp-content\/uploads\/2025\/03\/blogs-3.png","datePublished":"2025-03-31T13:50:27+00:00","dateModified":"2025-06-26T12:24:52+00:00","description":"D\u00e9couvrez la mont\u00e9e de l'\u00e9coblanchiment - le silence des entreprises sur le d\u00e9veloppement durable par crainte d'un examen minutieux - et apprenez pourquoi la transparence est cruciale pour la confiance, le respect des r\u00e8gles et le progr\u00e8s. \u00c9vitez les risques de l'\u00e9coblanchiment et de l'\u00e9coblanchiment gr\u00e2ce \u00e0 une action climatique claire et \u00e9tay\u00e9e par des donn\u00e9es.","breadcrumb":{"@id":"https:\/\/cse-net.org\/the-greenhushing-dilemma\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cse-net.org\/the-greenhushing-dilemma\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/cse-net.org\/the-greenhushing-dilemma\/#primaryimage","url":"https:\/\/cse-net.org\/wp-content\/uploads\/2025\/03\/blogs-3.png","contentUrl":"https:\/\/cse-net.org\/wp-content\/uploads\/2025\/03\/blogs-3.png","width":840,"height":560,"caption":"green hushing"},{"@type":"BreadcrumbList","@id":"https:\/\/cse-net.org\/the-greenhushing-dilemma\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cse-net.org\/"},{"@type":"ListItem","position":2,"name":"The Greenhushing Dilemma"}]},{"@type":"WebSite","@id":"https:\/\/cse-net.org\/#website","url":"https:\/\/cse-net.org\/","name":"Centre pour la durabilit\u00e9 et l'excellence","description":"","publisher":{"@id":"https:\/\/cse-net.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cse-net.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/cse-net.org\/#organization","name":"CSE","url":"https:\/\/cse-net.org\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/cse-net.org\/#\/schema\/logo\/image\/","url":"https:\/\/cse-net.org\/wp-content\/uploads\/2023\/12\/cse-logo-n.png","contentUrl":"https:\/\/cse-net.org\/wp-content\/uploads\/2023\/12\/cse-logo-n.png","width":1200,"height":675,"caption":"CSE"},"image":{"@id":"https:\/\/cse-net.org\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Centre.for.Sustainability.and.Excellence\/","https:\/\/x.com\/CSE_network","https:\/\/www.linkedin.com\/in\/nikos-avlonas-81ab3410\/","https:\/\/www.youtube.com\/user\/CSEorg"]},{"@type":"Person","@id":"https:\/\/cse-net.org\/#\/schema\/person\/3615f0465d5060787c50f34130070382","name":"cseadm","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/772d54c2c50c66bb1066610c78ec69a846e22fb6547dc313273bc0b2a4bd4429?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/772d54c2c50c66bb1066610c78ec69a846e22fb6547dc313273bc0b2a4bd4429?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/772d54c2c50c66bb1066610c78ec69a846e22fb6547dc313273bc0b2a4bd4429?s=96&d=mm&r=g","caption":"cseadm"}}]}},"_links":{"self":[{"href":"https:\/\/cse-net.org\/fr\/wp-json\/wp\/v2\/posts\/12074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cse-net.org\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cse-net.org\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cse-net.org\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cse-net.org\/fr\/wp-json\/wp\/v2\/comments?post=12074"}],"version-history":[{"count":5,"href":"https:\/\/cse-net.org\/fr\/wp-json\/wp\/v2\/posts\/12074\/revisions"}],"predecessor-version":[{"id":13044,"href":"https:\/\/cse-net.org\/fr\/wp-json\/wp\/v2\/posts\/12074\/revisions\/13044"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cse-net.org\/fr\/wp-json\/wp\/v2\/media\/12075"}],"wp:attachment":[{"href":"https:\/\/cse-net.org\/fr\/wp-json\/wp\/v2\/media?parent=12074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cse-net.org\/fr\/wp-json\/wp\/v2\/categories?post=12074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cse-net.org\/fr\/wp-json\/wp\/v2\/tags?post=12074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}