{"id":2209,"date":"2019-02-11T08:31:10","date_gmt":"2019-02-11T05:31:10","guid":{"rendered":"https:\/\/cse-net.org\/top-10-sustainability-trends-for-2018\/"},"modified":"2025-06-25T15:32:31","modified_gmt":"2025-06-25T12:32:31","slug":"top-10-sustainability-trends-for-2018","status":"publish","type":"post","link":"https:\/\/cse-net.org\/es\/las-10-principales-tendencias-en-sostenibilidad-para-2018\/","title":{"rendered":"Las 10 principales tendencias en sostenibilidad para 2018"},"content":{"rendered":"

Por Nikos Avlonas,\u00a0Presidente del CSE<\/em><\/p>\n

En la \u00faltima d\u00e9cada, el t\u00e9rmino\u00a0sostenibilidad<\/em><\/strong>\u00a0se ha puesto de moda en la sala de juntas, en los tribunales y en el sal\u00f3n de casa. Aunque el concepto ha llegado a la corriente dominante, abundan las oportunidades para su aplicaci\u00f3n. Diez tendencias que hay que vigilar y preparar en 2018....<\/p>\n

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  1. Papel de la tecnolog\u00eda - Entre las redes inteligentes, las cadenas de suministro inteligentes y el transporte inteligente, es decir, camiones, trenes y coches el\u00e9ctricos, aumentar\u00e1 la dependencia de la IA. Esto puede ser bueno o malo, dependiendo de si los programadores SABEN codificar para la sostenibilidad. Por desgracia,\u00a0La investigaci\u00f3n muestra que Silicon Valley va a la zaga<\/a>. Otros centros tecnol\u00f3gicos se adelantar\u00e1n.<\/li>\n<\/ol>\n
      \n
    1. Las ciudades planifican el cambio clim\u00e1tico - Ahora que el\u00a0el sector asegurador reconoce los riesgos del cambio clim\u00e1tico<\/a>Pero, cada vez m\u00e1s, los gobiernos locales tendr\u00e1n que prepararse. Las ciudades costeras que planifican la subida del nivel del mar o cualquier ciudad que planifica la cat\u00e1strofe del d\u00eda -huracanes, socavones, tornados, ventiscas, incendios- deben poner en marcha planes de sostenibilidad o enfrentarse a una responsabilidad no asegurable.<\/li>\n<\/ol>\n
        \n
      1. Divisi\u00f3n cultural - Adem\u00e1s de los que tienen y los que no tienen, se espera una divisi\u00f3n entre los que s\u00ed y los que no: reciclan, no comen carne; no evitan los vampiros el\u00e9ctricos, usan bolsas de pl\u00e1stico; no conducen coches grandes, comparten coche. \u00bfReducir\/reutilizar en la tienda de segunda mano o comprar nuevo en la tienda de cajas? Afortunadamente, los minoristas ofrecer\u00e1n productos m\u00e1s sostenibles para atraer a unos y otros.<\/li>\n<\/ol>\n
          \n
        1. Las empresas valorar\u00e1n cada vez m\u00e1s la integraci\u00f3n de la sostenibilidad en todos los departamentos, l\u00edneas de productos, I+D, fabricaci\u00f3n, infraestructuras, \u00a1todo! A lo largo de la cadena de suministro, como imperativo para el comercio internacional o como m\u00e9todo de reducci\u00f3n de riesgos, la asimilaci\u00f3n de la sostenibilidad ser\u00e1 esencial para mejorar los problemas de las empresas y aumentar su rentabilidad.<\/li>\n<\/ol>\n
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          1. Con tan poca confianza en los medios de comunicaci\u00f3n, las empresas, las ONG y los gobiernos depender\u00e1n cada vez m\u00e1s de la autoinformaci\u00f3n externa sobre sus \u00e9xitos y retos en materia de sostenibilidad. A medida que las partes interesadas se desilusionan y desconf\u00edan, los informes de sostenibilidad deben demostrar su val\u00eda: m\u00e9tricas reales, sin maquillajes verdes ni azules, con objetivos cuantificables. Y todo ello debe ser verificado por una fuente externa.<\/li>\n<\/ol>\n
              \n
            1. Colaboraci\u00f3n entre empresas: muchos de los problemas acuciantes de hoy en d\u00eda son demasiado complejos para resolverlos en solitario. Una tracci\u00f3n a\u00fan mayor de empresas -y competidores- se asociar\u00e1 para impulsar un cambio a gran escala, como hicieron, por ejemplo, Danone y Nestl\u00e9 para formar la\u00a0Alianza de Botellas NaturALL<\/a>.<\/li>\n<\/ol>\n
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              1. Colaboraci\u00f3n de todo el sector con los consumidores - Reconociendo el poder de la uni\u00f3n, las empresas de sectores espec\u00edficos seguir\u00e1n uni\u00e9ndose para acelerar el progreso en cuestiones compartidas. Por ejemplo, el sector de la alimentaci\u00f3n y las bebidas ha abordado en\u00e9rgicamente la transparencia, y grandes empresas como Hershey y Panera han proporcionado a los consumidores informaci\u00f3n adicional, no solo nutricional, sino tambi\u00e9n sobre producci\u00f3n (ecol\u00f3gica, no modificada gen\u00e9ticamente), transporte y manipulaci\u00f3n (derechos humanos) y sostenibilidad.<\/li>\n<\/ol>\n
                  \n
                1. Influencia de la Generaci\u00f3n Z - La Generaci\u00f3n Z exigir\u00e1 mucho a las empresas. Al igual que sus hom\u00f3logos de la generaci\u00f3n del milenio, la generaci\u00f3n Z se centra en el impacto que las empresas tienen en el mundo. En un\u00a0estudio de i4cp<\/a>93% de la Generaci\u00f3n Z afirmaron que el impacto de una empresa en la sociedad afecta a su decisi\u00f3n de trabajar o comprar en ella.<\/li>\n<\/ol>\n
                    \n
                  1. Las empresas alinean sus iniciativas en torno a los ODS de las Naciones Unidas - Los Objetivos de Desarrollo Sostenible exigen la actuaci\u00f3n de todos los Estados miembros de la ONU para promover la prosperidad protegiendo al mismo tiempo el planeta. Al alinearse en torno a los 17 Objetivos, y sus metas m\u00e1s peque\u00f1as, las empresas adoptar\u00e1n importantes iniciativas de sostenibilidad espec\u00edficas para los valores de la empresa. Los ODS tambi\u00e9n van a cambiar y mejorar la\u00a0El futuro de las memorias de sostenibilidad<\/a>.<\/li>\n<\/ol>\n
                      \n
                    1. M\u00e1s puestos de trabajo relacionados con la sostenibilidad - Se crear\u00e1n puestos de trabajo relacionados con la sostenibilidad, no s\u00f3lo en grandes empresas, sino tambi\u00e9n incluyendo corporaciones ben\u00e9ficas y startups ecol\u00f3gicas. Para obtener conocimientos avanzados en este campo y obtener cualificaciones, vaya a\u00a0www.sustainability-academy.org<\/a>.<\/li>\n<\/ol>\n

                      Bas\u00e1ndonos en los m\u00e1s de 100 a\u00f1os de experiencia colectiva de nuestros dirigentes y asesores, extrapolados de nuestra investigaci\u00f3n anual, en el CSE sabemos que los retos son superables. Con concienciaci\u00f3n, educaci\u00f3n y determinaci\u00f3n, \u00a1hacia adelante!<\/p>\n

                      En\u00a0<\/em>Centro para la Sostenibilidad y la Excelencia<\/em><\/a>\u00a0(CSE) est\u00e1 especializada en consultor\u00eda, formaci\u00f3n e investigaci\u00f3n sobre sostenibilidad global. CSE ha formado a m\u00e1s de 5.000 profesionales, muchos de ellos pertenecientes a la lista Fortune 500. CSE\u00a0<\/em>Academia de Sostenibilidad<\/em><\/a>\u00a0ofrece formaci\u00f3n en l\u00ednea asequible sobre responsabilidad empresarial. Acreditado por el CMI (Chartered Management Institute), CSE es un proveedor de formaci\u00f3n certificado por la GRI.\u00a0<\/em><\/p>\n

                      Pr\u00f3ximamente en persona\u00a0Programas para profesionales certificados en sostenibilidad (RSE) (edici\u00f3n avanzada de 2018)<\/strong>\u00a0incluir\u00a0Londres<\/strong><\/a>1 y 2 de marzo;\u00a0<\/em>Atlanta<\/em><\/strong><\/a>8 y 9 de marzo;\u00a0<\/em>Toronto<\/em><\/strong><\/a>26 y 27 de abril;\u00a0<\/strong><\/em>Nueva York<\/em><\/strong><\/a>11 y 12 de junio, y\u00a0<\/em>otras fechas en todo el mundo<\/em><\/a>.\u00a0<\/em><\/p>","protected":false},"excerpt":{"rendered":"

                      By Nikos Avlonas,\u00a0CSE President Over the past decade, the term\u00a0sustainability\u00a0has caught on in the boardroom, courtroom and living room.\u00a0 While the concept has reached the mainstream, opportunities abound for implementation. \u00a0Ten trends to watch for and prepare in 2018\u2026. Role of technology \u2013 Between smart grids, smart supply chains and smart transport, i.e., electric trucks, […]<\/p>\n","protected":false},"author":6,"featured_media":2210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-2209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nTop 10 Sustainability Trends for 2018 - Center for Sustainbability & Excellence<\/title>\n<meta name=\"description\" content=\"Top 10 Sustainability Trends for 2018 | Learn More\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cse-net.org\/es\/las-10-principales-tendencias-en-sostenibilidad-para-2018\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 10 Sustainability Trends for 2018 - 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