{"id":2093,"date":"2010-12-01T11:03:24","date_gmt":"2010-12-01T08:03:24","guid":{"rendered":"https:\/\/cse-net.org\/commentary-on-the-ftcs-green-marketing-guidelines-exceeding-and-defining-industry-standards\/"},"modified":"2010-12-01T11:03:24","modified_gmt":"2010-12-01T08:03:24","slug":"commentary-on-the-ftcs-green-marketing-guidelines-exceeding-and-defining-industry-standards","status":"publish","type":"post","link":"https:\/\/cse-net.org\/es\/comentario-sobre-las-directrices-de-marketing-ecologico-de-la-ftcs-que-superan-y-definen-las-normas-del-sector\/","title":{"rendered":"Comentario sobre las Directrices de Marketing Ecol\u00f3gico de la FTC: Superar y definir las normas del sector"},"content":{"rendered":"<p><strong>John Friedman, cofundador de la Red de Empresas Sostenibles de Washington (SBNOW)<br \/>\nNikos Avlonas, Presidente del Centro para la Sostenibilidad y la Excelencia (CSE) - Norteam\u00e9rica<\/strong><\/p>\n<p>El marketing ecol\u00f3gico es la comercializaci\u00f3n de productos que se presumen seguros o respetuosos con el medio ambiente. As\u00ed pues, el marketing ecol\u00f3gico debe tener en cuenta una amplia gama de actividades, como la modificaci\u00f3n del producto, los cambios en el proceso de producci\u00f3n, los cambios en el envasado, as\u00ed como la modificaci\u00f3n de la publicidad, seg\u00fan la American Marketing Association.<br \/>\nLos consumidores de todo el mundo admiten cada vez m\u00e1s que su comportamiento ha cambiado en los \u00faltimos a\u00f1os para beneficiar al medio ambiente sobre todo a partir de sus decisiones de compra. Por lo tanto, las decisiones de compra de productos por parte de los interesados de todo el mundo se est\u00e1n viendo afectadas por los mensajes de marketing ecol\u00f3gico. Sin embargo, las organizaciones no deben acomodarse demasiado a esta tendencia en los h\u00e1bitos de compra.<\/p>\n<p>Estad\u00edsticamente, un consumidor pasa una media de 45 segundos leyendo la etiqueta de un producto antes de tomar una decisi\u00f3n de compra. No son compradores pasivos, sino m\u00e1s bien buscadores de informaci\u00f3n y deseosos de alinear las alegaciones organizativas de los productos con sus expectativas, conocimientos y percepciones de la relaci\u00f3n calidad-precio. Sus decisiones de compra van m\u00e1s all\u00e1 de sus encuentros con productos ecol\u00f3gicos e incluyen el acceso oportuno a informaci\u00f3n sobre las alegaciones medioambientales del producto procedente de fuentes fiables distintas de su productor. El desglose de los canales tradicionales de los medios de comunicaci\u00f3n a comentarios y comunicados de prensa exhaustivos, r\u00e1pidos, en tiempo real y divergentes tambi\u00e9n desempe\u00f1a un papel clave en la formaci\u00f3n de opiniones sobre la credibilidad de estas alegaciones.<br \/>\n<a class=\"ext\" href=\"http:\/\/cse.flexweb.eu\/library\/downloads\/Docs\/Documents\/article.pdf\" target=\"_blank\" rel=\"noopener\">Descargar el art\u00edculo completo<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>John Friedman, co-Founder-\u00a0 Sustainable Business Network of Washington (SBNOW) Nikos Avlonas, President-\u00a0 Centre for Sustainability and Excellence (CSE) \u2013 North America Green Marketing is the marketing of products that are presumed to be environmentally safe or friendly. Thus green marketing must take into consideration a broad range of activities, including product modification, changes to the [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":2094,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-2093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Commentary on the FTC\u2019s Green Marketing Guidelines: Exceeding and Defining Industry Standards - Center for Sustainbability &amp; Excellence<\/title>\n<meta name=\"description\" content=\"Commentary on the FTC\u2019s Green Marketing Guidelines: Exceeding and Defining Industry Standards | Learn More\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cse-net.org\/es\/comentario-sobre-las-directrices-de-marketing-ecologico-de-la-ftcs-que-superan-y-definen-las-normas-del-sector\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commentary on the FTC\u2019s Green Marketing Guidelines: Exceeding and Defining Industry Standards - Center for Sustainbability &amp; 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