{"id":16165,"date":"2026-04-02T15:57:59","date_gmt":"2026-04-02T12:57:59","guid":{"rendered":"https:\/\/cse-net.org\/?p=16165"},"modified":"2026-04-02T15:59:17","modified_gmt":"2026-04-02T12:59:17","slug":"how-us-firms-use-sustainability-strategy","status":"publish","type":"post","link":"https:\/\/cse-net.org\/es\/how-us-firms-use-sustainability-strategy\/","title":{"rendered":"C\u00f3mo utilizan estrat\u00e9gicamente la sostenibilidad las empresas estadounidenses"},"content":{"rendered":"<h2 data-section-id=\"kbs5kn\" data-start=\"982\" data-end=\"1009\">M\u00e1s all\u00e1 del cumplimiento<\/h2>\n<p data-start=\"1011\" data-end=\"1167\">La sostenibilidad en Estados Unidos ha entrado en una nueva fase. Ya no se rige \u00fanicamente por el cumplimiento de las normas. Por el contrario, determina la forma en que las empresas compiten, innovan y crecen.<\/p>\n<p data-start=\"1169\" data-end=\"1438\">La presi\u00f3n normativa sigue desempe\u00f1ando un papel importante. Por ejemplo, los requisitos de divulgaci\u00f3n clim\u00e1tica de California est\u00e1n empujando a las empresas a mejorar la transparencia. Sin embargo, las empresas l\u00edderes no se detienen ah\u00ed. Tratan la sostenibilidad como un <a href=\"https:\/\/www.mckinsey.com\/capabilities\/strategy-and-corporate-finance\/our-insights\/the-triple-play-growth-profit-and-sustainability\" target=\"_blank\" rel=\"noopener\">palanca estrat\u00e9gica<\/a> y no una obligaci\u00f3n de informar.<\/p>\n<p data-start=\"1440\" data-end=\"1624\">En la pr\u00e1ctica, este cambio modifica la toma de decisiones a todos los niveles. La sostenibilidad ya no es propiedad de un departamento. Es<a href=\"https:\/\/www.mckinsey.com.br\/capabilities\/sustainability\/our-insights\/how-companies-capture-the-value-of-sustainability-survey-findings\" target=\"_blank\" rel=\"noopener\"> influye en las operaciones, las finanzas, las compras y el dise\u00f1o de productos<\/a>.<\/p>\n<p data-start=\"1626\" data-end=\"1771\">Sin embargo, muchas organizaciones siguen estancadas en la transici\u00f3n. Comprenden la importancia de la sostenibilidad, pero les cuesta integrarla en la estrategia.<\/p>\n<p data-start=\"1626\" data-end=\"1771\">\n<h2 data-section-id=\"1pp93yw\" data-start=\"1773\" data-end=\"1809\">De la obligaci\u00f3n a la creaci\u00f3n de valor<\/h2>\n<p data-start=\"1811\" data-end=\"1895\">Las empresas estadounidenses con m\u00e1s \u00e9xito <a href=\"https:\/\/www.mckinsey.com\/capabilities\/strategy-and-corporate-finance\/our-insights\/sustainability-sources-of-value-creation\" target=\"_blank\" rel=\"noopener\">replantear la sostenibilidad como una oportunidad de negocio<\/a>.<\/p>\n<p data-start=\"1897\" data-end=\"1932\">Se centran en tres resultados claros:<\/p>\n<ul data-start=\"1934\" data-end=\"2122\">\n<li data-section-id=\"d33f8\" data-start=\"1934\" data-end=\"2004\">Reducci\u00f3n de costes mediante la eficiencia energ\u00e9tica y la optimizaci\u00f3n de recursos<\/li>\n<li data-section-id=\"1nkqzkq\" data-start=\"2005\" data-end=\"2069\">Mitigaci\u00f3n de riesgos en las cadenas de suministro y exposici\u00f3n a la normativa<\/li>\n<li data-section-id=\"1vqxdax\" data-start=\"2070\" data-end=\"2122\">Aumento de los ingresos mediante nuevos productos y servicios<\/li>\n<\/ul>\n<p data-start=\"2124\" data-end=\"2344\">Un claro ejemplo procede del sector manufacturero. Varias empresas estadounidenses han redise\u00f1ado sus envases para reducir al mismo tiempo el uso de materiales y los costes de transporte. Esto aporta beneficios tanto medioambientales como econ\u00f3micos.<\/p>\n<p data-start=\"2346\" data-end=\"2516\">En el sector minorista, las empresas que invierten en abastecimiento sostenible han mejorado la resistencia de sus proveedores. Como resultado, reducen las interrupciones y refuerzan la confianza en la marca.<\/p>\n<p data-start=\"2518\" data-end=\"2595\">Este es el cambio clave. <a href=\"https:\/\/www.morganstanley.com\/insights\/articles\/corporate-sustainability-signals-report-2025\" target=\"_blank\" rel=\"noopener\">La sostenibilidad pasa de centro de costes a impulsor de valor<\/a>.<\/p>\n<p data-start=\"2518\" data-end=\"2595\">\n<h2 data-section-id=\"9g7979\" data-start=\"2597\" data-end=\"2649\">Un marco pr\u00e1ctico: De la estrategia a la ejecuci\u00f3n<\/h2>\n<p data-start=\"2651\" data-end=\"2740\">Uno de los mayores retos no es definir los objetivos de sostenibilidad. Es ejecutarlos.<\/p>\n<p data-start=\"2742\" data-end=\"2823\">Bas\u00e1ndose en la pr\u00e1ctica del sector, las empresas l\u00edderes siguen una estructura sencilla pero eficaz:<\/p>\n<p data-start=\"2742\" data-end=\"2823\">\n<h3 data-section-id=\"m38mqf\" data-start=\"2825\" data-end=\"2858\">1. Definir el caso de negocio<\/h3>\n<p data-start=\"2859\" data-end=\"2936\">Vinculan directamente la sostenibilidad con <a href=\"https:\/\/www.bcg.com\/publications\/2025\/six-ways-link-sustainability-value-creation\" target=\"_blank\" rel=\"noopener\">resultados financieros<\/a>, riesgo y crecimiento.<\/p>\n<p data-start=\"2859\" data-end=\"2936\">\n<h3 data-section-id=\"f8lwkh\" data-start=\"2938\" data-end=\"2975\">2. Identificar las prioridades materiales<\/h3>\n<p data-start=\"2976\" data-end=\"3054\">Se centran \u00fanicamente en las cuestiones que realmente afectan a la empresa y a las partes interesadas.<\/p>\n<p data-start=\"2976\" data-end=\"3054\">\n<h3 data-section-id=\"66bjmu\" data-start=\"3056\" data-end=\"3091\">3. Integrar todas las funciones<\/h3>\n<p data-start=\"3092\" data-end=\"3161\">Integran la sostenibilidad en las operaciones, las compras y la estrategia.<\/p>\n<p data-start=\"3092\" data-end=\"3161\">\n<h3 data-section-id=\"1tsct1d\" data-start=\"3163\" data-end=\"3190\">4. Medir e informar<\/h3>\n<p data-start=\"3191\" data-end=\"3257\">Realizan un seguimiento de los resultados utilizando marcos reconocidos y KPI claros.<\/p>\n<p data-start=\"3191\" data-end=\"3257\">\n<h3 data-section-id=\"34o1s8\" data-start=\"3259\" data-end=\"3291\">5. Comunicar con responsabilidad<\/h3>\n<p data-start=\"3292\" data-end=\"3345\">Garantizan la transparencia y evitan afirmaciones enga\u00f1osas.<\/p>\n<p data-start=\"3292\" data-end=\"3345\">\n<p data-start=\"3347\" data-end=\"3479\">Este enfoque cierra la brecha entre la ambici\u00f3n y la aplicaci\u00f3n. Tambi\u00e9n explica por qu\u00e9 algunas empresas tienen \u00e9xito y otras no.<\/p>\n<p data-start=\"3347\" data-end=\"3479\">\n<h2 data-section-id=\"nvsili\" data-start=\"3481\" data-end=\"3528\">Impulsar la innovaci\u00f3n y la ventaja competitiva<\/h2>\n<p data-start=\"3530\" data-end=\"3601\">La sostenibilidad es ahora una importante fuente de innovaci\u00f3n en la econom\u00eda estadounidense.<\/p>\n<p data-start=\"3603\" data-end=\"3712\">Las empresas son <a href=\"https:\/\/www.mckinsey.com\/capabilities\/sustainability\/our-insights\/accelerating-toward-net-zero-the-green-business-building-opportunity\" target=\"_blank\" rel=\"noopener\">redise\u00f1ar productos, replantear las cadenas de suministro e invertir en nuevas tecnolog\u00edas<\/a>. Por ejemplo:<\/p>\n<ul data-start=\"3714\" data-end=\"3928\">\n<li data-section-id=\"1u8y9oz\" data-start=\"3714\" data-end=\"3795\">Las empresas tecnol\u00f3gicas optimizan sus centros de datos para reducir el consumo y los costes energ\u00e9ticos<\/li>\n<li data-section-id=\"11ld9f9\" data-start=\"3796\" data-end=\"3851\">Las empresas alimentarias exploran modelos de abastecimiento regenerativos<\/li>\n<li data-section-id=\"6i1vj2\" data-start=\"3852\" data-end=\"3928\">Las empresas log\u00edsticas invierten en optimizaci\u00f3n de rutas y reducci\u00f3n de emisiones<\/li>\n<\/ul>\n<p data-start=\"3930\" data-end=\"4010\">Estos cambios no son iniciativas aisladas. Reconfiguran modelos empresariales enteros.<\/p>\n<p data-start=\"4012\" data-end=\"4210\">Al mismo tiempo, la sostenibilidad abre el acceso a nuevos mercados. Los clientes y los inversores favorecen cada vez m\u00e1s a las empresas que demuestran pr\u00e1cticas responsables. Esto crea una clara ventaja competitiva.<\/p>\n<p data-start=\"4012\" data-end=\"4210\">\n<h2 data-section-id=\"gda8xb\" data-start=\"4212\" data-end=\"4243\">La brecha en la integraci\u00f3n de estrategias<\/h2>\n<p data-start=\"4245\" data-end=\"4289\">A pesar de los avances, sigue existiendo una brecha importante.<\/p>\n<p data-start=\"4291\" data-end=\"4400\">Muchas empresas estadounidenses han <a href=\"https:\/\/www.mckinsey.com\/capabilities\/strategy-and-corporate-finance\/our-insights\/investors-want-to-hear-from-companies-about-the-value-of-sustainability\" target=\"_blank\" rel=\"noopener\">objetivos de sostenibilidad<\/a>. Son menos los que cuentan con los conocimientos internos necesarios para aplicarlas eficazmente.<\/p>\n<p data-start=\"4402\" data-end=\"4428\">Entre los retos m\u00e1s comunes figuran:<\/p>\n<ul data-start=\"4430\" data-end=\"4670\">\n<li data-section-id=\"97479h\" data-start=\"4430\" data-end=\"4517\">Falta de profesionales formados que puedan conectar la sostenibilidad con la estrategia empresarial<\/li>\n<li data-section-id=\"1yllnav\" data-start=\"4518\" data-end=\"4591\">Dificultad para alinear las m\u00e9tricas de sostenibilidad con los resultados financieros<\/li>\n<li data-section-id=\"143qb0v\" data-start=\"4592\" data-end=\"4635\">Informes fragmentados entre departamentos<\/li>\n<li data-section-id=\"sv7y7l\" data-start=\"4636\" data-end=\"4670\">Compromiso limitado de las partes interesadas<\/li>\n<\/ul>\n<p data-start=\"4672\" data-end=\"4771\">Esta brecha genera riesgos. Las empresas pueden invertir en sostenibilidad sin obtener resultados mensurables.<\/p>\n<p data-start=\"4672\" data-end=\"4771\">\n<h2 data-section-id=\"2jy0xn\" data-start=\"4773\" data-end=\"4809\">Lo que las empresas l\u00edderes hacen de forma diferente<\/h2>\n<p data-start=\"4811\" data-end=\"4892\">Las organizaciones que lideran la estrategia de sostenibilidad comparten varias caracter\u00edsticas.<\/p>\n<p data-start=\"4894\" data-end=\"5023\">Integran la sostenibilidad en el n\u00facleo de la toma de decisiones. Forma parte de la planificaci\u00f3n de inversiones, el desarrollo de productos y la gesti\u00f3n de riesgos.<\/p>\n<p data-start=\"5025\" data-end=\"5117\">Priorizan a las partes interesadas, identifican qui\u00e9n es m\u00e1s importante y alinean la estrategia en consecuencia, y adoptan marcos reconocidos. Esto garantiza la coherencia, la credibilidad y la comparabilidad.<\/p>\n<p data-start=\"5212\" data-end=\"5338\">Y lo que es m\u00e1s importante, vinculan la sostenibilidad a <a href=\"https:\/\/www.mckinsey.de\/~\/media\/mckinsey\/dotcom\/client_service\/sustainability\/pdfs\/putting_it_into_practice.pdf\" target=\"_blank\" rel=\"noopener\">resultados financieros<\/a>. Realizan un seguimiento del ahorro de costes, el aumento de los ingresos y la reducci\u00f3n de riesgos.<\/p>\n<p data-start=\"5340\" data-end=\"5401\">Esta combinaci\u00f3n convierte la sostenibilidad en un activo estrat\u00e9gico.<\/p>\n<p data-start=\"5340\" data-end=\"5401\">\n<h2 data-section-id=\"k2l854\" data-start=\"5403\" data-end=\"5438\">Por qu\u00e9 las competencias son m\u00e1s importantes que nunca<\/h2>\n<p data-start=\"5440\" data-end=\"5535\">A medida que la sostenibilidad se hace m\u00e1s compleja, la demanda de profesionales cualificados aumenta r\u00e1pidamente.<\/p>\n<p data-start=\"5537\" data-end=\"5613\">Las empresas ya no necesitan conocimientos generales. Necesitan profesionales que sepan:<\/p>\n<ul data-start=\"5615\" data-end=\"5893\">\n<li data-section-id=\"14fiulw\" data-start=\"5615\" data-end=\"5646\">Crear un caso empresarial claro<\/li>\n<li data-section-id=\"18yraaq\" data-start=\"5647\" data-end=\"5699\">Comprender el panorama normativo estadounidense y mundial<\/li>\n<li data-section-id=\"5pzj1x\" data-start=\"5700\" data-end=\"5751\">Desarrollar y aplicar estrategias de sostenibilidad<\/li>\n<li data-section-id=\"o7qmkm\" data-start=\"5752\" data-end=\"5787\">Realizar evaluaciones de materialidad<\/li>\n<li data-section-id=\"bvtw8z\" data-start=\"5788\" data-end=\"5846\">Aplicar marcos de informaci\u00f3n como GRI, SASB y TCFD<\/li>\n<li data-section-id=\"ljwmid\" data-start=\"5847\" data-end=\"5893\">Gestionar la cadena de suministro y los retos del \u00c1mbito 3<\/li>\n<\/ul>\n<p data-start=\"5895\" data-end=\"5982\">Esto requiere una formaci\u00f3n estructurada y pr\u00e1ctica. Sin ella, la estrategia sigue siendo te\u00f3rica.<\/p>\n<p data-start=\"5895\" data-end=\"5982\">\n<h2 data-section-id=\"1685x7s\" data-start=\"5984\" data-end=\"6016\">Convertir el conocimiento en acci\u00f3n<\/h2>\n<p data-start=\"6018\" data-end=\"6126\">En <a href=\"https:\/\/cse-net.org\/es\/trainings\/usa-certified-sustainability-practitioner-program-advanced-edition-2026-cohort2\/\" target=\"_blank\" rel=\"noopener\">Programa para Profesionales Certificados en Sostenibilidad - Edici\u00f3n Avanzada<\/a> se ha dise\u00f1ado para responder exactamente a esta necesidad.<\/p>\n<p data-start=\"6128\" data-end=\"6186\">El programa se centra en la aplicaci\u00f3n en el mundo real, no en la teor\u00eda.<\/p>\n<p data-start=\"6188\" data-end=\"6209\">Los participantes trabajan en:<\/p>\n<ul data-start=\"6211\" data-end=\"6613\">\n<li data-section-id=\"46jg1n\" data-start=\"6211\" data-end=\"6265\">Creaci\u00f3n e integraci\u00f3n de estrategias de sostenibilidad<\/li>\n<li data-section-id=\"1l2pllm\" data-start=\"6266\" data-end=\"6342\">Identificaci\u00f3n de las partes interesadas y los riesgos corporativos mediante ejercicios pr\u00e1cticos<\/li>\n<li data-section-id=\"19ucpj4\" data-start=\"6343\" data-end=\"6426\">Aplicaci\u00f3n de las principales normas y comprensi\u00f3n de su impacto en las decisiones empresariales<\/li>\n<li data-section-id=\"9nkuc0\" data-start=\"6427\" data-end=\"6504\">Elaboraci\u00f3n de memorias de sostenibilidad basadas en marcos reconocidos mundialmente<\/li>\n<li data-section-id=\"i3rqmy\" data-start=\"6505\" data-end=\"6613\">Exploraci\u00f3n de temas avanzados como la sostenibilidad de la cadena de suministro, la econom\u00eda circular y las estrategias net zero<\/li>\n<\/ul>\n<p data-start=\"6615\" data-end=\"6763\">Adem\u00e1s, el programa hace hincapi\u00e9 en la comunicaci\u00f3n responsable. Los participantes aprenden a evitar el lavado verde y a ganarse la credibilidad de las partes interesadas.<\/p>\n<p data-start=\"6765\" data-end=\"6894\">La estructura combina sesiones en directo, estudios de casos y tareas. De este modo, los participantes adquieren conocimientos pr\u00e1cticos.<\/p>\n<p data-start=\"6765\" data-end=\"6894\">\n<h2 data-section-id=\"4l0it4\" data-start=\"6896\" data-end=\"6923\">El imperativo estrat\u00e9gico<\/h2>\n<p data-start=\"6925\" data-end=\"6997\">La sostenibilidad es ahora un factor definitorio del \u00e9xito empresarial en EE.UU. Las empresas que la traten como un cumplimiento se quedar\u00e1n atr\u00e1s. Las que la integren en la estrategia ir\u00e1n en cabeza.<\/p>\n<p data-start=\"7105\" data-end=\"7138\">La diferencia radica en la ejecuci\u00f3n.<\/p>\n<p data-start=\"7140\" data-end=\"7293\">Para los profesionales, esto supone una clara oportunidad. La capacidad de conectar la sostenibilidad con el valor empresarial es una de las habilidades m\u00e1s demandadas hoy en d\u00eda. Desarrollar esa capacidad no es opcional. Es esencial para el crecimiento profesional y el impacto organizativo. Si quiere pasar de entender la sostenibilidad a liderarla, este es el momento de invertir en las capacidades adecuadas.<\/p>\n<p data-start=\"7521\" data-end=\"7627\"><a href=\"https:\/\/www.eventbrite.com\/e\/certified-sustainability-practitioner-program-advanced-edition-june-2026-tickets-1985042377186?aff=oddtdtcreator&amp;_gl=1*19x66to*_gcl_au*Mzk0MTk1NzMxLjE3NzI1NDgxMzUuMTQ4MzI2MzM1Ny4xNzczOTI0NTQxLjE3NzM5MjQ1NDE.*_ga*MzQ4NjkzODQuMTc0ODk1MzAyNw..*_ga_ZQVN22WE09*czE3NzUxMjcyNzMkbzI2OCRnMSR0MTc3NTEzNDMyNiRqNTYkbDAkaDIyMzQ1NDU4MA..&amp;keep_tld=true\" target=\"_blank\" rel=\"noopener\">Asegure su plaza<\/a> en la pr\u00f3xima cohorte y pase a formar parte de la pr\u00f3xima generaci\u00f3n de l\u00edderes de la sostenibilidad.<\/p>\n<p data-start=\"7521\" data-end=\"7627\">\n<p data-start=\"7521\" data-end=\"7627\">","protected":false},"excerpt":{"rendered":"<p>Moving Beyond Compliance Sustainability in the U.S. has entered a new phase. It is no longer driven only by compliance. Instead, it shapes how companies compete, innovate, and grow. Regulatory pressure still plays a role. For example, California\u2019s climate disclosure requirements are pushing companies to improve transparency. However, leading firms do not stop there. They [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":16168,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[33,34,35,1283,1414,1587,1594,1844,2006,2046,28],"tags":[56,186,221,1941,2667,2668],"class_list":["post-16165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-sustainability","category-sustainability","category-sustainability-training","category-sustainability-reporting-services","category-esg-reporting","category-canada","category-esg-investment","category-green-skills","category-responsible-corporate-communication","category-green-industrial-policy","category-news","tag-corporate-sustainability","tag-sustainability-strategy","tag-sustainability-training","tag-u-s-companies","tag-business-innovation","tag-strategy-integration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast 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