WIND – SROI

WIND Hellas is one of the largest telecommunication companies in Greece. In 20 years of operation, WIND is established as a pioneer in mobile phone technology and has presented innovative products that changed the telecommunication. As the company has done for the last few years, WIND, was the official sponsor of the 31st Athens Marathon and Nominal Sponsor of Road Races 5 & 10km.

CSE Solution…  Calculate Social Return on Investment for a Key CSR program

Social return on investment (SROI) is a well recognised method for measuring extra-financial value relative to resources invested. It can be used by any entity to evaluate impact on stakeholders, identify ways to improve performance, and enhance the performance of investments.

SROI methodology was used for the CSR  program that WIND was developed (31st Athens Marathon)  in order to calculate social value creation and  enhance communication between the final consumers, NGO’s and WIND. The final results of the calculations show the social value and impact of this CSR program (31st Athens Marathon)  that for every 1€  WIND invest.