Heineken Group (Athenian Brewery)
Athenian Brewery is one of the major production and distribution companies in Greece and a member of the Heineken group, a true global leader in its sector. The Athenian Brewery, dedicated to sustainability initiatives, wanted to measure its employees’ perception on the key Sustainability issues of the organization.
CSE proposed to the Athenian Brewery an initiative that would enable engagement with its employees and NGOs in the regions in which it operates. By doing so, the Athenian Brewery employees had the opportunity to choose a local NGO that they would like to voluntary work for.
The program had a very good response by the employees as results showed that for the first year 20% of all employees volunteered to work for the NGOs.
The success of the initiative drove the Athenian Brewery to run the program a second year.